While I liked the original logo I had created for my brand, I was finding parts of it no-so-friendly when it came to readability and recognizability, so an overhaul for something sleeker, which visually popped and stood out a bit more, was in order.

Part of my motivation behind the re-design was driven by my wanting to expand the products in my swag shop with a cohesive branding throughout, one that was simple and aesthetically—pleasing for any product it is printed on.